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How to Launch a Successful Law Firm Coaching Program
For the first time, at the LMA 2011 annual conference several weeks ago, I heard a convincing argument that sales people and lawyers have something in common: “Both are high producing individual...
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Don’t Make This LinkedIn Mistake — Or You Could Run Out of Invites Before You...
I was pleased to be mentioned in the National Law Journal last week by social media columnist Adrian Dayton! Full disclosure – Adrian is also my friend and co-author of our upcoming book from Ark Group...
View ArticleLaw Firm Leaders Survey: ‘The End of Lawyers’ Coming True
If you are a legal marketer, legal consultant or law firm leader, you probably saw the writing on the wall in 2009. The ever-prescient Richard Susskind saw the writing on the wall in at least early...
View ArticleHow to Turn Your Firm’s Newsletter into a Successful Blog
Thanks to our client Ezra Crawford, Director of Marketing at BuckleySandler LLP, for sharing this case study with us. When an attorney tells a Marketing Director he wants to start a blog, the first...
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New from David Maister: How to Build Accountability in a Law Firm
In March 2013, I spoke at a law firm retreat on a Friday afternoon, after which David Maister emerged from retirement to speak for three hours on Saturday morning. If you get nothing else from this...
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That Legal Newsletter You’re Sending Is Being Read On A Phone
If you are sending newsletters to your contacts’ inboxes, chances are you are reaching their mobile device. The upswing in smartphone usage (over 53% of U.S. cellular users have smartphones now) has...
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How Can Lawyers Take Advantage of Twitter’s Growing Media Star Power?
Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media....
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How a Lawyer Can Start a Successful LinkedIn Group (Part 3)
This is the third post in a three-part series detailing how lawyers can start successful LinkedIn Groups as part of their business development strategy. In our previous posts, we looked at some...
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The Most Interesting Trends from Marketing Partner Forum 2014
In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating...
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How LinkedIn Publishing Could Kill The Law Blog
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after...
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Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling...
No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a...
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3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016
Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only...
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Chambers USA: 4 Changes for This Year’s Submissions
It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve...
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Focus to Grow: A Winning Practice Strategy for a Digital Age
This article was co-authored by Amy Knapp and Ezra Crawford and originally appeared on the American Bar Association’s Law Practice Management blog. Lawyers often tell us they have limited time to...
View ArticleHow to Turn Your Firm’s Newsletter into a Successful Blog
Thanks to our client Ezra Crawford, Director of Marketing at BuckleySandler LLP, for sharing this case study with us. When an attorney tells a Marketing Director he wants to start a blog, the first...
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How to Align Your Real Life and Online Brands [Infographic]
In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and...
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Chambers Referees: Valuable for More than Just Rankings
While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and...
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6 Tips for Improving Your Chambers Submissions in 2017: How to Streamline...
Now that Chambers submissions have been completed, you can relax, right? Actually, now is the ideal time to conduct an internal post mortem to see how you can improve your in-house processes in 2017 to...
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PR in the Age of Alternative Facts
Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has...
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