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How a Lawyer Can Start a Successful LinkedIn Group (Part 3)
This is the third post in a three-part series detailing how lawyers can start successful LinkedIn Groups as part of their business development strategy. In our previous posts, we looked at some...
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The Most Interesting Trends from Marketing Partner Forum 2014
In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida. After 12 months of listening to much on-line prognosticating...
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How LinkedIn Publishing Could Kill The Law Blog
For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after...
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Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling...
No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a...
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3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016
Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only...
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Chambers USA: 4 Changes for This Year’s Submissions
It’s that time of year all legal marketers love to hate: Chambers season! Editor, Laura Mills recently released three changes to the usual submission process, which we recap here. In addition, we’ve...
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How to Align Your Real Life and Online Brands [Infographic]
In our recent article, “Focus to Grow: A Winning Practice Strategy for a Digital Age” (available on this blog and here at ABA Law Practice Today), we encourage attorneys to “engage in a purposeful and...
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Chambers Referees: Valuable for More than Just Rankings
While Chambers submissions may seem like a time drain of epic proportions, direct positive benefits can be gained in the process far beyond the ultimate rankings themselves. Asking clients and...
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6 Tips for Improving Your Chambers Submissions in 2017: How to Streamline...
Now that Chambers submissions have been completed, you can relax, right? Actually, now is the ideal time to conduct an internal post mortem to see how you can improve your in-house processes in 2017 to...
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PR in the Age of Alternative Facts
Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has...
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